Maximize your hotel’s net revenue

Attract new guests, boost direct bookings and accelerate retention. All with the power of Cash Rewards.

Woman in a beige trench coat pulling a brown suitcase walking past a reception desk where a man is talking on the phone.

How it works?

The Guestbook rewards program helps independent hotels compete with larger chains and pay fewer commissions to OTAs. We increase website traffic and direct bookings, and you only pay rewards on ~40% of actualized bookings.

Attract

Make your property stand out

Don’t compete on room rates alone. The Guestbook enhances your search messaging and drives more visitors to your site at a lower cost. We also help you tap into the collective strength of 900+ hotels and 4 million+ highly qualified members to bring new guests who are searching for properties just like yours.

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Person using a laptop to book a hotel room online, displaying options for King Room and King Deluxe with images and prices.

Convert

Drive more direct bookings

The Guestbook seamlessly integrates with your current tech stack to make booking directly more dynamic and rewarding. Plus, it’s fully customizable so you can easily add promotions to more effectively address changing market conditions and seasonal opportunities.

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Retain

Repeat guests are more profitable

In addition to providing incentives for return visits, The Guestbook offers a suite of tools to keep guests returning to your property.

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Person sitting on a brown bean bag chair by a pool, using a laptop with a booking or travel website on screen.

Immediate business impact.

40%+

Increase in direct bookings

15x

Revenue to cost multiple

$0

Implementation costs

900+

Hotels in the network

87

Countries

4M+

Members

You get more revenue. Your guests get cash.

5% Cash Back

via Paypal, Venmo, or gift cards

5% Cash for a Cause

to donate to their favorite charity

15% Cash Forward

to use at any of The Guestbook’s 900+ hotels

Based on 119 reviews verified by

The Wallace

"Their robust membership drives new and vital business to our hotel that may otherwise not stay with us. By having this option, our potential guests have an increased incentive to select our hotel. Their team is very attentive to our needs and stays in constant communication.

General Manager

Partner since

January 2022

Manga Hotels

"The entire team at The Guestbook (from start to finish) were always available to answer any questions...a very easy and effective way to get up a loyalty program for your hotel to help drive direct bookings and to also minimal impact on the operations team."

Vice President of Revenue Management

Partner since

July 2026

Casa de Campo

"Helped us establish a consumer direct loyalty program which was needed and for an independent hotel, a must. Tools help support the program and help to build a larger consumer database."

Vice President of Sales & Marketing

Partner since

June 2019

Revere Hotel Boston Common

"Rewards program that helps build loyalty and drive direct bookings. Easy integration process with the booking engine. Dynamic analytics dashboard and great customer service."

Complex Director of Revenue Management

Partner since

October 2018

Hotel Quadrifolio

"Creative, excellent advice and disposition. The ideas you propose to strengthen direct sales. The strategies for designing plans suitable for my clients. The access they have, such as with The Guestbook."

Sales and Events Executive

Partner since

February 2021

Banff Collection

"The platform itself is seamless, intuitive, and easy to navigate, which makes managing bookings smooth and stress-free. It’s an affordable, high-impact solution that truly empowers independent hotels. The combination of an outstanding team, user-friendly platform, and low cost makes it a no-brainer."

Dual Property Director of Sales and Marketing

Partner since

May 2024

Divi Resorts

"The Guestbook team consistently goes above and beyond in marketing our resorts, increasing our bookings, and adding new features as a part of their program. Our guests love the access to additional locations as a part of the loyalty program."

Director of Marketing

Partner since

Novmber 2022

Ladera Resort

"A seamless and efficient program to benefit the resort as well as the guests. Quick and Efficient support team with friendly advisors to assist where needed. If you have not signed up as yet then you missing out on great revenue opportunities."

Director of Sales

Partner since

April 2017

Lotte New York Palace

"We truly appreciate the collaboration and support the team provides. Reconciling or approving guest book members is seamless, the portal is extremely user-friendly, and the team’s quick responses whenever issues arise make the entire process smooth and efficient."

Director of Reservations

Partner since

April 2016

Mahekal Beach Resort

"The Guestbook is an excellent choice to increase your direct bookings. The entire staff is very responsive and professional. 100% on it!!"

Director of Sales

Partner since

May 2025

Dublin ONE

"The Guestbook is customer focused and extremely efficient to do business with. They have helped us grow our business by introducing us to their loyalty program."

General Manager

Partner since

November 2024

Wotton House Hotel

"Fantastic loyalty program to drive direct business. Its very easy to use, regular updates and reporting so you know how your property is performing. Really helpful team to hand if you need support of have opportunities to explore."

Sales Manager

Partner since

September 2023

Opera House Hotel

"We now see loyal guests booking direct with us because of The Guestbook. We also see some guests that consistently booked OTA because of a free night or one key cash, now booking direct as they can put that cash right back in their pocket."

General Manager

Partner since

February 2024

Carter Hospitality

"The Guestbook delivers a loyalty experience that feels personal, rewarding, and perfectly aligned with travelers who value unique independent hotel experiences. Since launching, we’ve seen a major increase in direct bookings, reduced OTA commissions, and higher repeat-guest percentages."

Director of Revenue Management

Partner since

May 2024

Lotte Hotel Seattle

"The platform is elegant in design and incredibly simple to use and everything feels seamless from start to finish. Managing stays, tracking rewards, and redeeming rewards is effortless, making the experience both rewarding and enjoyable."

Reservations and Revenue Analyst

Partner since

January 2025

LINE Austin

"As a smaller branded hotel, we do not have a robust rewards system in place. Guestbook allows us to offer reward incentive to Group and Transient to keep a competitive edge."

Revenue Manager

Partner since

July 2024

YOTEL Istanbul

"The Guestbook is an easy-to-use platform that has positively contributed to our hotel’s revenue performance. The system is user-friendly, and the support team is always responsive and reliable. We are very satisfied with the collaboration."

Director of Mission Control

Partner since

April 2024

The Louis Hotel

"We love the loyalty aspect of the program, the rewards and points. The direct booking tools are wonderful and help generate additional bookings and income. The Guestbook allows us to be fully independent."

CEO

Partner since

November 2024

Hotelier success stories

View all case studies

Oxford's hidden gem goes direct

Boasting Oxford’s largest guest rooms, this hotel is ideal for both nature and city lovers. Set in a leafy residential neighborhood just a short walk from the city center, it’s perfectly located for business and leisure, with shopping, museums, and the River Thames nearby.

Read case study

Enduring elegance, measurable success

Located in Midtown Manhattan, Lotte New York Palace is an iconic luxury hotel celebrated for its timeless elegance, exceptional service, and refined guest experience. Since partnering with The Guestbook in 2016, the property has seamlessly integrated loyalty rewards.

Read case study

Our awards

Best Loyalty Program Software

The Guestbook stands as the Best Loyalty Program for independent hotels and resorts since 2021. Our success reflects our innovation and meaningful partnerships in hospitality.

HotelTechReport.com

Best Direct Booking Tool Finalist

Ranked among the top three Direct Booking Tools by HotelTechAwards since 2022, The Guestbook exemplifies dedication to enhancing direct bookings through innovation and partnership.

HotelTechReport.com

Level II Global Customer Support Certified

The Guestbook has been Level II Global Customer Support Certified since 2024, recognizing our commitment to delivering exceptional customer service and dependable support across the hospitality industry.

HotelTechReport.com

Read about our story

Meet the minds behind The Guestbook: our story of empowering independent hotels

Learn more

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